How Uber Got Crowned Category King

Real simple. Uber got us to understand that hailing a taxi sucked and there was a different way to solve that problem. Kalanick and Camp discovered that we had an old, ongoing problem. People didn’t know it was a problem that could be solved in a new way. Uber got them around to that understanding. […]

Tim Cook Follows in Steve Jobs’ Footsteps with Category Design

Inc. recently posted the article, “Tim Cook’s 5-Word Response to Facebook Is Brutal and Brilliant at the Same Time.” On Kara Swisher’s podcast, Cook was asked about how Apple’s upcoming privacy changes will affect Facebook. Cook said, “I’m not focused on Facebook.” Here’s what Tim Cook is up to. He’s following the discipline of Category […]

People buy experiences, not products

At Adobe Summit 2018, Adobe EVP and GM for digital experience Brad Rencher challenged brand marketers to “make experience your business.”  2018 was the year when marketers, chief experience officers, and leaders across business organizations, started to get it that people buy experiences, not products. Rencher asserted that while the good folks at Adobe have […]

Data has no value unless you extract knowledge from it

“Oil has no value unless you extract energy from it, data has no value unless you extract knowledge from it.”—James Whittaker, Distinguished Engineer at Microsoft Whittaker says that Apps are eating the web. The Internet of Things will ultimately mean more Internet traffic generated and consumed by machines than by humans. Machines are learning our habits […]

The Path to Success is Paved by Investing in Others

As a leader in your industry,  it’s likely that you have run across the term emotional intelligence, which is chiefly about the ability to recognize, understand and manage our own emotions and to recognize, understand and influence the emotions of others. To truly be transformative one has to go beyond grasping and dealing with emotions. […]

How startups fit into Maslow’s Hierarchy of Needs

If you believe that the Problem is the primary driver of the Startup, then you will be especially interested to see these groupings of successful startups within Maslow’s Hierarchy of Needs in this CB Insights article