Unleashing AI 2.0 and other considerations
Too much hype around A.I. and not enough. Is that statement disconcerting to you? Just like in the dot com boom of the late ’90’s, a lot of self-serving B.S. and yet, some real work being done. Work that will shape our world for the next (how many?) years. Pay attention to what is sometimes […]
Category Pirates Joins Inara in Pilot Project
Inara is thrilled to welcome Category Pirates in a pilot project, featuring the mini-book, The Marketing Funnel Funeral. Category Pirates is the authority on Category Creation and Category Design, sharing principles, frameworks, and case studies for the radically different. Co-written by the Category Pirates—Christopher Lochhead, Katrina Kirsch, and Eddie Yoon, The Marketing Funnel Funeral is […]
Messaging Springs from Point of View and Languaging
Recently I was pinged on LinkedIn by a friend who sent out a request for feedback on his business coaching service. He calls himself the Message Fixer, his thing is Messaging and his motto is, “Change the Message, Change the World.” That got me to thinking about messaging in the larger context of business communications […]
AGI writes best selling novels within three years?
There has been tons of reaction to the New York Times DealBook Summit Andrew Ross Sorkin interview with Elon Musk. Very little reaction to the segment where Musk talks about the advent of Artificial General Intelligence (AGI). The segment begins around 50:14 and continues on for several minutes. Musk predicts that within three years, among […]
AI and Content are already downing shots at your local bar
Yep, it’s 5:30 p.m. on a Friday and AI and Content are already downing shots at your local bar. Rather than remarking “OMG, whaddya we do?” you might want to mosey on over, order your favorite beverage and have a “Chat” (pun intended). There’s a lot hitting the national news about artists-creators and AI. Of […]
If Steve Jobs were alive today . . .
It is so amusing to note historical music industry reactions in a Google search of “Steve Jobs fragmentized the music industry.” Oh, the Sturm und Drang. Bon Jovi: “Steve Jobs is killing the music industry” (2011). Guess what? It’s now happening with the book publishing industry (less Steve Jobs RIP). They just don’t know it […]
We’re Drowning in (Audiobook/Ebook) Subscriptions
Subscriptions are often touted as the answer to the pay-for choice hurdle—the alternative of the ebook product sale. However, as service after service clamors for our monthly subscription fee, we find that we are drowning in subscriptions. In fact, we might be at a tipping point when the subscription economy gets disrupted, less abused, or […]
Inara Serendipity Mixed with Domain Experience Uncovers “The Missing”
Aspiring startup founders often ask themselves, “How does a person get an insight into a really big problem that needs to be solved?” This is an important question in the context of what’s called Category Design. If you are interested in creating an entirely new category (market), we recommend you read the book, Play Bigger: […]
Inara :: what’s in a name?
We get asked a lot: “Where did you get the name Inara for your company? Okay, so to put it out there front and center for all to see, here you go. First, Inara is an Arabic word for “lighting,” “brilliance,” or “ray of light.” But that’s not what came up on our radar screen […]
Inara Launches $5 Free Offer to Start Reading with Dropp
What if you could only pay for what you read, one page at a time, and got $5 for free to start reading? That’s what Inara’s new offer does for every reader who sets up their Inara account. Back in July 2021, Inara formed a collaborative development relationship with Dropp Together, Inara and Dropp created […]
