How Uber Got Crowned Category King
Real simple. Uber got us to understand that hailing a taxi sucked and there was a different way to solve that problem. Kalanick and Camp discovered that we had an old, ongoing problem. People didn’t know it was a problem that could be solved in a new way. Uber got them around to that understanding. […]
The Path to Success is Paved by Investing in Others
As a leader in your industry, it’s likely that you have run across the term emotional intelligence, which is chiefly about the ability to recognize, understand and manage our own emotions and to recognize, understand and influence the emotions of others. To truly be transformative one has to go beyond grasping and dealing with emotions. […]
“This is our story, this is who built it and who it’s for.” Decoding “who is it for?”
Marketing guru Seth Godin asserts that a marketer can change her story, but she can’t easily change the worldview of the person she seeks to sell to. Read about it in Godin’s post.
How startups fit into Maslow’s Hierarchy of Needs
If you believe that the Problem is the primary driver of the Startup, then you will be especially interested to see these groupings of successful startups within Maslow’s Hierarchy of Needs in this CB Insights article
Tim Cook Follows in Steve Jobs’ Footsteps with Category Design
Inc. recently posted the article, “Tim Cook’s 5-Word Response to Facebook Is Brutal and Brilliant at the Same Time.” On Kara Swisher’s podcast, Cook was asked about how Apple’s upcoming privacy changes will affect Facebook. Cook said, “I’m not focused on Facebook.” Here’s what Tim Cook is up to. He’s following the discipline of Category […]
