People buy experiences, not products

At Adobe Summit 2018, Adobe EVP and GM for digital experience Brad Rencher challenged brand marketers to “make experience your business.”  2018 was the year when marketers, chief experience officers, and leaders across business organizations, started to get it that people buy experiences, not products. Rencher asserted that while the good folks at Adobe have […]

Consider Machine Intelligence for Piloting Your Business

A Price Waterhouse Coopers team led by Chris Curran tracked emerging technologies and chose eight as essential for the enterprise in 2020. First is Artificial Intelligence, followed by Augmented Reality, Blockchain, Drones, Internet of Things, Robots, Virtual Reality, and 3D Printing. For the B2B Media Executive, a solid understanding of the basics starts with AI. […]