If Steve Jobs were alive today . . .
It is so amusing to note historical music industry reactions in a Google search of “Steve Jobs fragmentized the music industry.” Oh, the Sturm und Drang. Bon Jovi: “Steve Jobs is killing the music industry” (2011). Guess what? It’s now happening with the book publishing industry (less Steve Jobs RIP). They just don’t know it […]
Inara Serendipity Mixed with Domain Experience Uncovers “The Missing”
Aspiring startup founders often ask themselves, “How does a person get an insight into a really big problem that needs to be solved?” This is an important question in the context of what’s called Category Design. If you are interested in creating an entirely new category (market), we recommend you read the book, Play Bigger: […]
How Uber Got Crowned Category King
Real simple. Uber got us to understand that hailing a taxi sucked and there was a different way to solve that problem. Kalanick and Camp discovered that we had an old, ongoing problem. People didn’t know it was a problem that could be solved in a new way. Uber got them around to that understanding. […]
“This is our story, this is who built it and who it’s for.” Decoding “who is it for?”
Marketing guru Seth Godin asserts that a marketer can change her story, but she can’t easily change the worldview of the person she seeks to sell to. Read about it in Godin’s post.
Tim Cook Follows in Steve Jobs’ Footsteps with Category Design
Inc. recently posted the article, “Tim Cook’s 5-Word Response to Facebook Is Brutal and Brilliant at the Same Time.” On Kara Swisher’s podcast, Cook was asked about how Apple’s upcoming privacy changes will affect Facebook. Cook said, “I’m not focused on Facebook.” Here’s what Tim Cook is up to. He’s following the discipline of Category […]
