How Uber Got Crowned Category King

Real simple. Uber got us to understand that hailing a taxi sucked and there was a different way to solve that problem. Kalanick and Camp discovered that we had an old, ongoing problem. People didn’t know it was a problem that could be solved in a new way. Uber got them around to that understanding. […]

Tim Cook Follows in Steve Jobs’ Footsteps with Category Design

Inc. recently posted the article, “Tim Cook’s 5-Word Response to Facebook Is Brutal and Brilliant at the Same Time.” On Kara Swisher’s podcast, Cook was asked about how Apple’s upcoming privacy changes will affect Facebook. Cook said, “I’m not focused on Facebook.” Here’s what Tim Cook is up to. He’s following the discipline of Category […]