Industrial Internet of Things Content Intelligence for Fun and Profit

Many organizations spend a lot of time mapping customer journey workflows. There is a 7 trillion dollar marketplace approaching that will open up new opportunities for mapping customer journey workflows. It’s called the Internet of Things.   IoT data alone doesn’t allow marketers to construct customer journeys, but it is valuable because it augments data from […]

Data has no value unless you extract knowledge from it

“Oil has no value unless you extract energy from it, data has no value unless you extract knowledge from it.”—James Whittaker, Distinguished Engineer at Microsoft Whittaker says that Apps are eating the web. The Internet of Things will ultimately mean more Internet traffic generated and consumed by machines than by humans. Machines are learning our habits […]