“Oil has no value unless you extract energy from it, data has no value unless you extract knowledge from it.”—James Whittaker, Distinguished Engineer at Microsoft

Whittaker says that Apps are eating the web. The Internet of Things will ultimately mean more Internet traffic generated and consumed by machines than by humans. Machines are learning our habits faster than we can form them. What does all this mean for the future? How will we interact with our devices when they are as smart or smarter than we are? How will anyone manage to make money in this coming world?

Whittaker looks to the 2020s as the era of IoT and Big Data. The 2010s, for now, are still the decade of mobile and apps. But for how long?

The key to taking advantage of commercial opportunities in Internet of Things is approaching consumer (customer) needs differently. Instead of creating an app that needs to be found and downloaded, companies must figure out how to meet consumer (customer) needs seamlessly, without using a browser or a search engine or other human intervention.

Now that signals a new era, doesn’t it?