Especially if you know what is a flash briefing, you are likely already using a digital assistant. But did you know which digital assistant is the smartest?

According to a study by Stone Temple, Google Assistant is number 1, Cortana is number 2, Alexa is number 3 but get this, Alexa is making the biggest gains year over year. Amazon, do they have one heck of a marketplace.  Siri is number 4.  But every competing personal assistant made significant progress in closing the gap with Google.

All B2B marketers should be producing their own Alexa flash briefing now.  It’s the Wild West and there’s lots of room right now to quickly gain attention and an audience, but that will not be the case even 3 years from now.  Gary Vaynerchuk talks about this outstanding opportunity in his book Crushing It.  Do yourself a big favor, get the book today and if you listen to just one chapter, be sure to listen to the chapter on Voice. 

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