Messaging Springs from Point of View and Languaging
Recently I was pinged on LinkedIn by a friend who sent out a request for feedback on his business coaching service. He calls himself the Message Fixer, his thing is Messaging and his motto is, “Change the Message, Change the World.” That got me to thinking about messaging in the larger context of business communications […]
Inara Serendipity Mixed with Domain Experience Uncovers “The Missing”
Aspiring startup founders often ask themselves, “How does a person get an insight into a really big problem that needs to be solved?” This is an important question in the context of what’s called Category Design. If you are interested in creating an entirely new category (market), we recommend you read the book, Play Bigger: […]
The Path to Success is Paved by Investing in Others
As a leader in your industry, it’s likely that you have run across the term emotional intelligence, which is chiefly about the ability to recognize, understand and manage our own emotions and to recognize, understand and influence the emotions of others. To truly be transformative one has to go beyond grasping and dealing with emotions. […]
How startups fit into Maslow’s Hierarchy of Needs
If you believe that the Problem is the primary driver of the Startup, then you will be especially interested to see these groupings of successful startups within Maslow’s Hierarchy of Needs in this CB Insights article
