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Tim Cook Follows in Steve Jobs’ Footsteps with Category Design

April 17, 2021

Inc. recently posted the article, “Tim Cook’s 5-Word Response to Facebook Is Brutal and Brilliant at the Same Time.” On Kara Swisher’s podcast, Cook was asked about how Apple’s upcoming privacy changes will affect Facebook. Cook said, “I’m not focused on Facebook.” Here’s what Tim Cook is up to. He’s following the discipline of Category […]

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How startups fit into Maslow’s Hierarchy of Needs

May 22, 2022

If you believe that the Problem is the primary driver of the Startup, then you will be especially interested to see these groupings of successful startups within Maslow’s Hierarchy of Needs in this CB Insights article

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“This is our story, this is who built it and who it’s for.” Decoding “who is it for?”

May 28, 2022

Marketing guru Seth Godin asserts that a marketer can change her story, but she can’t easily change the worldview of the person she seeks to sell to. Read about it in Godin’s post.

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The Path to Success is Paved by Investing in Others

July 14, 2022

As a leader in your industry,  it’s likely that you have run across the term emotional intelligence, which is chiefly about the ability to recognize, understand and manage our own emotions and to recognize, understand and influence the emotions of others. To truly be transformative one has to go beyond grasping and dealing with emotions. […]

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How Uber Got Crowned Category King

August 13, 2022

Real simple. Uber got us to understand that hailing a taxi sucked and there was a different way to solve that problem. Kalanick and Camp discovered that we had an old, ongoing problem. People didn’t know it was a problem that could be solved in a new way. Uber got them around to that understanding. […]

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Inara Launches $5 Free Offer to Start Reading with Dropp

October 7, 2022

What if you could only pay for what you read, one page at a time, and got $5 for free to start reading? That’s what Inara’s new offer does for every reader who sets up their Inara account. Back in July 2021, Inara formed a collaborative development relationship with Dropp Together, Inara and Dropp created […]

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Inara the Goddess

Inara :: what’s in a name?

October 7, 2022

We get asked a lot: “Where did you get the name Inara for your company? Okay, so to put it out there front and center for all to see, here you go. First, Inara is an Arabic word for “lighting,” “brilliance,” or “ray of light.” But that’s not what came up on our radar screen […]

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different colored chess piece

Inara Serendipity Mixed with Domain Experience Uncovers “The Missing”

October 7, 2022

Aspiring startup founders often ask themselves, “How does a person get an insight into a really big problem that needs to be solved?” This is an important question in the context of what’s called Category Design. If you are interested in creating an entirely new category (market), we recommend you read the book, Play Bigger: […]

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The End of Ebooks Sales and Subscriptions

Are You Ready for Something Different, Not Just Better?

Why Do Authors and Publishers Love Inara?

“With all the competition from other media for readers’ attention, it’s critical for authors to reach readers without spending so much of their income on advertising. Inara builds author and reader communities.”

J. Carson Black

“With Inara, streaming micropayments to authors is finally a reality. Now I can charge whatever I want for every page of my books that are read. Thank you Inara!”

Vincent Zandri

“Inara provides authors the most direct way to get paid for every page read by the reader without the middlemen and onerous fees and commission splits.”

Scott Nicholson