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How startups fit into Maslow’s Hierarchy of Needs

May 22, 2018

If you believe that the Problem is the primary driver of the Startup, then you will be especially interested to see these groupings of successful startups within Maslow’s Hierarchy of Needs in this CB Insights article

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“This is our story, this is who built it and who it’s for.” Decoding “who is it for?”

May 28, 2018

Marketing guru Seth Godin asserts that a marketer can change her story, but she can’t easily change the worldview of the person she seeks to sell to. Read about it in Godin’s post.

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The Path to Success is Paved by Investing in Others

July 14, 2018

As a leader in your industry,  it’s likely that you have run across the term emotional intelligence, which is chiefly about the ability to recognize, understand and manage our own emotions and to recognize, understand and influence the emotions of others. To truly be transformative one has to go beyond grasping and dealing with emotions. […]

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Data has no value unless you extract knowledge from it

December 17, 2018

“Oil has no value unless you extract energy from it, data has no value unless you extract knowledge from it.”—James Whittaker, Distinguished Engineer at Microsoft Whittaker says that Apps are eating the web. The Internet of Things will ultimately mean more Internet traffic generated and consumed by machines than by humans. Machines are learning our habits […]

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People buy experiences, not products

January 3, 2019

At Adobe Summit 2018, Adobe EVP and GM for digital experience Brad Rencher challenged brand marketers to “make experience your business.”  2018 was the year when marketers, chief experience officers, and leaders across business organizations, started to get it that people buy experiences, not products. Rencher asserted that while the good folks at Adobe have […]

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Tim Cook Follows in Steve Jobs’ Footsteps with Category Design

April 17, 2021

Inc. recently posted the article, “Tim Cook’s 5-Word Response to Facebook Is Brutal and Brilliant at the Same Time.” On Kara Swisher’s podcast, Cook was asked about how Apple’s upcoming privacy changes will affect Facebook. Cook said, “I’m not focused on Facebook.” Here’s what Tim Cook is up to. He’s following the discipline of Category […]

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How Uber Got Crowned Category King

August 13, 2022

Real simple. Uber got us to understand that hailing a taxi sucked and there was a different way to solve that problem. Kalanick and Camp discovered that we had an old, ongoing problem. People didn’t know it was a problem that could be solved in a new way. Uber got them around to that understanding. […]

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The End of Ebooks Sales and Subscriptions

Are You Ready for Something Different, Not Just Better?

Why Do Authors and Publishers Love Inara?

“With all the competition from other media for readers’ attention, it’s critical for authors to reach readers without spending so much of their income on advertising. Inara builds author and reader communities.”

J. Carson Black

“With Inara, streaming micropayments to authors is finally a reality. Now I can charge whatever I want for every page of my books that are read. Thank you Inara!”

Vincent Zandri

“Inara provides authors the most direct way to get paid for every page read by the reader without the middlemen and onerous fees and commission splits.”

Scott Nicholson